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“The biggest surprise you will have about private labeling is in how well it will work out. We're 99% private label and I'm not looking in the rear view mirror. It was without exception one of the best decisions we've ever made."
“We are virtually 98% private label and haven't skipped a beat. Our customers love our line. Although our sales are only up about 2% over last year as of today, our profit numbers are up very significantly
...triple digit! Feeling great!"
“We found that only a very small percentage of consumers care about the brand name on the piece of equipment. They are concerned about the installing company first and warranty second. With our private-label system, we feel we are offering the best of both."