The Retail Contractor Coalition was formed in February 2008 and has seen steady growth since then. The Retail Contractor Coalition is an alliance of independent contractors who want to promote their brand rather than a manufacturer's brand or a brand owned by a third party like a franchise, distributor, or other group. The Retail Contractor Coalition makes private labeling easy. It's turnkey, automatic, and painless.
“The biggest surprise you will have about private labeling is in how well it will work out. We're 99% private label and I'm not looking in the rear view mirror. It was without exception one of the best decisions we've ever made."
- Steven J Miles
“We are virtually 98% private label and haven't skipped a beat. Our customers love our line. Although our sales are only up about 2% over last year as of today, our profit numbers are up very significantly
...triple digit! Feeling great!"
- Robert Nelson
“We found that only a very small percentage of consumers care about the brand name on the piece of equipment. They are concerned about the installing company first and warranty second. With our private-label system, we feel we are offering the best of both."
- Steven Long
