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WHAT IS PRIVATE LABELING?


condensing unitNow, the Retail Contractor Coalition offers any retail oriented contractor the ability to private label their brand on HVAC equipment. The equipment carries the same warranties from the manufacturer. Contractors receive the same technical and field support. They receive the same inventory and parts availability. Pricing and terms are negotiated locally. The contractor's liability is unchanged.

The only thing that changes is the brand. Instead of a manufacturer's brand, a franchise brand or an alliance's brand, the private labeled contractor is promoting His Own Brand . The most aggressive retailing contractors took note of the no-frills product offerings, rolled them into their own branding initiatives, and began offering their own branded product.

The biggest surprise you will have about private labeling is in how well it will work out. We're 99% private label and I'm not looking in the rear view mirror. It was without exception one of the best decisions we've ever made."

- Steven J Miles
Jerry Kelly

 

We are virtually 98% private label and haven't skipped a beat. Our customers love our line. Although our sales are only up about 2% over last year as of today, our profit numbers are up very significantly
...triple digit! Feeling great!"

- Robert Nelson
Bud's

 

We found that only a very small percentage of consumers care about the brand name on the piece of equipment. They are concerned about the installing company first and warranty second. With our private-label system, we feel we are offering the best of both."

- Steven Long
Gastonia

 

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