Marketing ToolsNo one will dictate how you should position your brand. However, it is YOUR brand and will carry YOUR name (unless you want a different name). It's recommended that you bundle a terrific warranty, great guarantees, and sell your brand as your top-of-the-line, bread and butter product. We recommend that you position it equal to, or better than the other brands you carry.


Your Brand
How would YOU like to position YOUR brand? Could you tailor a package of systems and services that would uniquely fit your customers and the local climate? Sure you could! If it was YOUR brand, would you like to provide state-of-the-art zoning and controls? It's YOUR choice. Want more ideas? Need some unique ways to market YOUR brand? Want to bounce your ideas o some of the best minds in the industry? Join us and join the HVAC branding revolution. It's YOUR company; it's YOUR brand, and we're YOUR Retail Contractor Coalition!

The biggest surprise you will have about private labeling is in how well it will work out. We're 99% private label and I'm not looking in the rear view mirror. It was without exception one of the best decisions we've ever made."

- Steven J Miles
Jerry Kelly


We are virtually 98% private label and haven't skipped a beat. Our customers love our line. Although our sales are only up about 2% over last year as of today, our profit numbers are up very significantly
...triple digit! Feeling great!"

- Robert Nelson


We found that only a very small percentage of consumers care about the brand name on the piece of equipment. They are concerned about the installing company first and warranty second. With our private-label system, we feel we are offering the best of both."

- Steven Long


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